RAD header: Calculator, pen, and finance-related numbers

Retirement Benefit Software, LLC

The RAD Difference
Challenge 

Eight years ago, San Luis Obispo County Pension Trust (SLOCPT) learned their County’s IT Department would no longer be able to support their in-house retirement software system. Rather then subscribing to an established and expensive software platform, SLOCPT created their own software for their 4,000 plus members. The success of the new software prompted SLOCPT to develop a newly formed LLC, and seek a strategic marketing rollout for the new software to other organizations like SLOCPT.

Solution 

To spread the word about the benefits of their new software platform called RAD, HarvestMoon developed a comprehensive branding package that included a strategic plan for the launch, corporate identity, and a sales and marketing plan. The plan included a dynamic CMS website. The story of how SLOCPT and Retirement Benefit Software developed the RAD software program was unique and needed to be told in first person by the actual people involved in its development. A video monologue was shot using actual employees of the organization and utilized in the website and in a series of E-ads sent to administrators across the country. In addition to the website and electronic marketing, HMI designed and developed a targeted sales piece, a corporate stationery package, and launched an industry specific publicity campaign.

To view the RAD website, click here.