Mammoth Mountain Ski Area, Mammoth Lakes

Redefining a Resort
Challenge 

Known as a world-class ski resort, the community of Mammoth Lakes and Mammoth Mountain Ski Area in California’s High Sierra needed to increase tourism during off-peak shoulder seasons.

Solution 

HarvestMoon developed a sophisticated entertainment program with the intent of promoting and sustaining year-round tourism for the region. HarvestMoon produced and promoted a series of lifestyle and music festivals including Mammoth/Yodler Concert Series, Mammoth WestFest, Mammoth Wine and Jazz (now known as the Mammoth Festival), Mammoth Life & Wellness, Wizards of Wooden Music Fest and more.

The success of these events have defined Mammoth’s image as an exciting, entertaining year-round destination, boasting new lifestyle experiences that continue to open up off-season markets and attract new visitors to the area.