The Galley Seafood Grill & Bar

A Legacy Enhanced
Challenge 

This landmark restaurant in Morro Bay, California was originally founded in the 1960s. It was closed for several years and then recently reopened in a newly constructed building at its original location with an innovative new menu and look. Under new ownership, this new restaurant needed to retain the original sense of service, style, and quality that made the original restaurant famous, taking it to a new level of excellence.

Solution 

Opening a new restaurant and sustaining a customer base in a competitive, tourist driven market is challenging. Focus groups considered naming strategies and identities, helping launch a new branding campaign that included a photo shoot, website, an aggressive publicity campaign, and a preferred VIP program. The original Galley Restaurant was a tradition in the area so its new image had to appeal to original customers and a new sophisticated clientele.

Opening to rave reviews, The Galley quickly assumed the reputation with both locals and visitors as the place for fine waterfront dining on California’s Central Coast.

To view The Galley's website, click here.