The Fox Theater

Restoring a Landmark Theater
Challenge 

After 30 years of decay, the historic 1500-seat Fox Theater Bakersfield was restored to its original Art Deco grandeur. The restoration was completed but the Theater needed to revive its name as a thriving entertainment venue.

Solution 

Upon its renovation, the Theater needed to restore box office draw and showcase itself as a name venue for a variety of arts and world-class performers. HarvestMoon designed an online presence for the Theater with a Web Content Management System that visually characterized the Theater’s original 1930s era of elegance, romance and entertainment.

This dynamic and interactive website, along with integrated email templates, allowed the Theater staff to manage and control their event content with ease. Measurement shows the website as a formidable marketing tool for the Theater, its performers, agents, and patrons alike.

To view the Fox Theater website, click here.