Blue Sky Music & Adventure Festival

Creating a Signature Event
Challenge 

The lifeblood of resort communities, especially during shoulder seasons, is events and festivals. The Mammoth Lakes event calendar had openings that needed to be filled but with the right kind of festival—the kind of festival that attracts new visitors and increases tourism.

Solution 

Finding the right theme for a festival is always a challenge and putting together the right team of participants even more so. HarvestMoon conceived the Blue Sky Festival which celebrates all that’s natural and great about California’s Mammoth Sierra—Mountains. Music. Adventure. The festival is positioned as a progressive lifestyle celebration focused on fun, outdoor adventure, eco-conscious living, healthy lifestyles, and world-class music. Local businesses, restaurants and adventure outfitters all take part by showcasing their products and services. Local hotels are among the sponsors and offer lodging packages for guests. The result: the Blue Sky Fest is a festival unique to Mammoth and destined to become a signature event.