Anderson Inn

Branding a Boutique Image

“Tasteful. Distinctive. Intimate. Relaxed. Exclusive, boutique lodging on the historic Embarcadero.” That was the message that needed to be conveyed prior to the grand opening of the Anderson Inn in Morro Bay, California.


The Anderson Inn is a different kind of hotel for this seaside resort community. Its high-end boutique style needed to be positioned correctly in this highly competitive and cluttered lodging market. HarvestMoon seized the opportunity to craft a brand identity that wove together the hotel’s distinctive features and amenities, the romantic harbor-side location, and the Anderson family’s long heritage for regional hospitality. Working closely with the Anderson Family, HarvestMoon focused on tastefully photographing the property, designing classy collateral materials, creating a stylish yet functional website and launching brand awareness through a regional publicity campaign. The successful Anderson Inn is considered by many to be the finest lodging property in Morro Bay, California.

To view the Anderson Inn website, click here.